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Pitching For New Business – What Juries Can Teach Us

In most legal systems a lawyer is required to make an opening statement at the start of a trial. This process bears a close resemblance to a new business pitch, where you are required to state your case to a prospective client whom you are meeting for the first time. Come to think of it, these client panels often do resemble a judge and jury. These are some of the maxims that trial attorneys follow when making their opening statements in jury trials:   Focus on one thing. Have a central theme and keep coming back to it. During the...