Building signs often determine whether a potential customer will try a business or not, which is why businesses need good building signage to be successful. Good business signs clearly identify where a business is, convey the company’s image and attract customers. Building signs come in different varieties for indoor or outdoor use, including dimensional letters, dimensional logos, building directories, monument signs, nameplates and changeable letter signs. Each of these styles has distinct advantages that can help any business display its name and convey the company’s message.
Dimensional letters and logos stand out and leave a lasting impression in the mind of the customer. These displays can be used indoors or outdoors, and are highly visible and stylish. Dimensional letters and logos make a bold statement that is best for stores or other businesses that want to attract customers from a distance. When choosing this firmenschild außen type of lettering, it is important to consider how font and color will affect visibility and the company’s image. The best fonts and colors will be determined by the image that the company wishes to project.
Building directories are critical for offices, malls and suites where multiple businesses will be near each other and where larger or dimensional signs do not fit with the company’s image. Directories are important because they clearly inform clients of suite numbers and sometimes the direction of that suite. Some directory styles allow for easy customization and let the owner quickly change the directory as tenants change. This building signage is not always easily read from a distance, but it is likely that these signs will be building interiors or appear on outside walls of businesses where there is heavy pedestrian traffic. Often small and elegant, this type of sign can easily be used with other types of signs for maximum effect on a company’s customers.
Monument and architectural signs blend seamlessly with any building and can be custom-built for the best match. These are exterior signs that identify a building and sometimes its address or other relevant information. Monument signs are a great way to differentiate any business from competitors.
Especially in professions where there is tough competition and where image means so much, executive nameplates, desk signs and room locators are great for enhancing a company or individual’s image. This type of building signage may be the first information that a client receives upon arriving at a business or office and goes a long way toward creating a positive image in the client’s mind.
Changeable letter signs are a great way for any business to provide a message that can be changed on a frequent basis. Many businesses use these signs to provide a slogan or a thought-inspiring question or quote that makes the business memorable. These signs are also perfect for any venue that wishes to advertise events and attract new customers.
Effective building signs are all about visibility, image and attracting customers. No matter how great a business is, without a sign that conveys that, the business owners will miss out on customers and therefore revenue.